On October 16th, the FISE World Series of Extreme Sports officially kicked off at the Xuhui West Bund in Shanghai. This world-renowned comprehensive extreme sports event, originating from France and celebrated globally for 27 years, has garnered widespread attention with its first-ever hosting in Shanghai, China.

As the official partner of FISE 2024, Youzu Interactive, a leading online game developer and publisher, showcased over ten of its games at the event, offering a rich interactive entertainment area for the audience. The company combined offline and online benefits, receiving an enthusiastic response.

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Youzu Interactive has always been committed to the mission of "using technology to celebrate civilization." They have created benchmark products such as "Young Three Kingdoms," "Young Journey to the West," "Young Three Kingdoms 2," and "Young Journey to the West 2." These games are praised by the industry and players for their exquisite production quality, smooth gaming experience, and unique cultural atmosphere. The "Young" spirit has thus become one of Youzu's brand symbols. For this event, Youzu Interactive themed it "Fearless Youth," conveying a sense of "clear and fearless, positive and sincere" youthful spirit, which aligns with the youthful and passionate atmosphere of extreme sports. This cross-industry collaboration between Youzu and FISE breaks the boundaries between the virtual and the real, encouraging every young person to continuously pursue innovation and breakthroughs.

Using games as a medium, Youzu Interactive provides global players with high-quality content and rich gaming experiences while spreading Chinese traditional culture. To match the avant-garde art style of Shanghai West Bund, Youzu Interactive also integrated the mission of "using technology to celebrate civilization" into the booth design. Over ten games were displayed around the central booth, with all cultural energy converging from the booth's surroundings to the central "Technology Energy Tower," illuminating the floating cubic energy block above and radiating the light of culture to更远的地方.

As the official partner of FISE 2024, Youzu Interactive prepared a series of activities with its popular games to help push this international event to a climax, focusing on "great photos, great fun, great gifts," providing a rich interactive experience for the audience.

Inside the Youzu booth, the "King's Sword Platform" from "Young Three Kingdoms 2" and the "Iron Throne" from "Game of Thrones: Winter is Coming" were recreated, allowing the audience not only to take photos and check in at the scenes but also to interact with Cosplayers up close across dimensions. Eight Cosplayers perfectly recreated classic game characters, interacting and taking photos with the audience. The Cosplayers stood inside transparent acrylic display boxes, transforming into real-life figurines to interact with the audience, creating a wonderful atmosphere where characters break through the dimensional wall and truly appear beside the players.

Additionally, as a representative manufacturer of high-welfare card games, Youzu Interactive also distributed generous gifts at the scene, giving away over ten thousand game peripherals and Bear Claw Coffee. The audience could receive these by completing interactive check-in tasks, providing "real and direct" welfare feedback.

It is worth mentioning that the Youzu booth specially collaborated with Bear Claw Coffee for brand co-branding. Bear Claw Coffee, as a public welfare coffee brand for new forms of employment for people with disabilities in Shanghai, has been committed to helping people with disabilities find employment, which aligns with Youzu's sense of corporate responsibility. For a long time, Youzu Interactive has actively participated in public welfare undertakings at home and abroad, taking the initiative to care for and help vulnerable groups, and passing on the power of love through actions. This public welfare cooperation between Youzu Interactive and Bear Claw Coffee brings public welfare to an international event, allowing more people to understand and pay attention to the group of people with disabilities, and using corporate strength to drive the attention of social groups.

Youzu Interactive and FISE also carried out in-depth collaboration in content, bringing more narrative dimensions to this highly anticipated extreme sports event. In addition to offline activities, Youzu also provided benefits for players who could not come to the scene. During the event, popular games such as "Young Three Kingdoms," "Young Three Kingdoms 2," and "Crimson Resonance" all launched FISE co-branded exclusive benefits to reward players. Games under Youzu, such as "Mountain and Sea Mirror Flower" - Return, "Three Kingdoms Cloud Dream Record," "Young Journey to the West," "Young Three Kingdoms: Zero," and "New Tomb Notes," also actively participated in this event.

Among them, "Young Three Kingdoms" launched a sports series of costumes, and players could win exquisite limited peripherals by watching live broadcasts or checking in offline. "Young Three Kingdoms 2" launched a themed sign-in activity in the game, introduced limited titles and avatar frames, as well as in-game prop check-in lottery activities. "Crimson Resonance" also launched FISE custom badges and avatar frames. A series of online and offline interactive activities not only promoted the enthusiasm of player participation but also demonstrated the in-depth cooperation between the game and FISE.Youzu's cross-industry collaboration with FISE brings the spirit of "clear and fearless, positive and sincere" youth, as well as several of its games, to this highly anticipated international event stage. As extreme sports such as BMX, skateboarding, and breakdancing have become Olympic events, the vitality and spirit of challenge they represent have increasingly gained the favor of global audiences. This cooperation not only helps promote the popularity of extreme sports but also spreads the power of public welfare, injecting new vitality from the gaming industry into the integrated development of the West Bund's "business, tourism, culture, and exhibition" sectors.